The fastest way to get to know your customers and grow your business

LoyX is more than a loyalty program. It's your membership platform.

A simple and powerful way to identify customers, understand how they behave, and engage them with relevant rewards and clear communication.

What LoyX does

LoyX helps your business:

• Know who your customers are
• Reward them automatically
• Get customers to come back more often
• Understand how and what they buy
• Create campaigns that actually work

Customers join your membership program with one tap in the LoyX app. From that moment, every receipt or purchase can be linked to a verified customer profile.

Why customer identification is critical

Most businesses only know:

• How much was sold during the day
• Which products were sold

But not who bought them. Without customer identification, the customer disappears right after the purchase. Every transaction stays anonymous.

With LoyX, you can finally get answers to the questions that drive real growth:

• Who are my best customers?
• Who hasn't visited in 30 days?
• Which customers are about to lose interest?
• Which products matter to different customer segments?
• Which campaigns actually bring customers back?

This is the same foundation used by Starbucks, McDonald's, ICA, H&M, Apoteket, and other major loyalty brands.

1. More return visitsMembers come back 2 to 4 times more often because rewards give them a reason to return.
2. Higher average spendMembers spend 18 to 30 percent more per visit to reach their rewards faster.
3. A direct channel to your customersYou can reach your members directly with:
   • Campaigns
   • Limited-time offers
   • Product launches
   • Birthday offers
   Without paying for ads.
4. Insights you can't get anywhere elseYou can finally see whether your customers are loyal or just passing through.

Examples of insights in LoyX:

• New vs. returning customers
• How often customers visit
• Average spend per member
• How much the top 10 percent of customers contribute
• Product preferences
• How campaigns actually perform

This isn't guesswork. It's real data.

How it works

Build your membership program

Create a member experience that fits your business, from simple loyalty rules to more advanced data collection and communication.

Membership design

• Define how the membership works
• Choose between points or stamp cards
• Set rules for rewards and loyalty
• Create recurring coupons
• Choose what customer data to collect, within GDPR
• GDPR-compliant data handling
• Consent is collected automatically
• Works across unlimited locations

Marketing automation

Automate the moments that matter most, like welcomes, reminders, milestones, and personalised triggers that bring customers back.

Examples of automations:

• Welcome coupons
• Birthday rewards
• Reminders after a certain number of visits
• Notifications when coupons are about to expire
• Campaign start and end alerts
• Points about to expire
• Memberships about to lapse
• Previously purchased product now on sale
• Favourite product now discounted
• Time to restock

And much more.

What your customer gets

Members get a clear overview of their relationship with your business, right on their phone.

Members see:

• One-tap registration
• Points balance
• Personal offers and coupons
• Your loyalty program rules
• Contact details and map
• Price list
• Digital purchase history
• Current campaigns
• Discounted products
• Favourite store selection

Their "My Pages" are always up to date.

Communication

Reach customers through the channels they prefer, automatically, personally, and without hassle.

Channels

• Email
• SMS
• Mobile push notifications

Features

• Consent and opt-out management
• SMS campaigns
• Email marketing
• White-label options
• Custom SMS sender ID
• Your business name on every message

Analytics and insights

Powerful analytics and customer insights

Understand who your customers are, how they behave, and what brings them back.

Analytics features include:

• AI-driven customer segmentation
• 360-degree member profiles with multiple KPIs
• RFM scoring
• Customer lifetime value
• Days since last visit
• Most purchased products
• Most valued categories
• Coupon and campaign performance
• Product interest by target group
• Automatic customer persona generation
• Data export to your own systems

How the process works (very simple)

1. Customers join the membershipOne tap in the LoyX app. No staff needed.

Isn't this just another app and an extra cost?

No. It's a revenue engine.

Businesses choose LoyX for the actual business impact:

• Lower cost to retain customersIt's five times cheaper to keep a customer than to acquire a new one.
• More return visitsA 5 percent increase in retention can boost profit by 25 to 95 percent.
• Smarter campaignsStop guessing. Reach the right customer at the right moment.
• No development costsNo changes to POS. No IT projects. No heavy onboarding.

Integrations

Flexible integrations: start simple and grow at your own pace

LoyX adapts to your business, not the other way around.

Without integration

• No technical setup required
• LoyX Business app (ready to use straight away)
• Receipt scanning (coming soon)

Advanced integrations

• POS integration
• Real-time API
• File import and export

Data ownership

Your members are your customers. Their membership data belongs to your business. LoyX simply helps you understand and engage them in a safe and responsible way.

Support and service

We're here to help you succeed from day one.

• Free email and phone support
• Integration guidance
• Three months of onboarding included

Benefits

Why businesses choose LoyX

Grow fasterMore return visits lead to higher revenue.

Understand your customersGo from anonymous receipts to real relationships.

Compete with the big chainsRun a loyalty program on par with Starbucks.

Increase customer lifetime valueRewards make customers shop more often and spend more.

Easy to startNo setup fee. Start without integration and upgrade when it suits you.

A message to business owners

LoyX isn't just another app. It's your way to turn:

• Every customer into a loyal member
• Every purchase into an insight
• Every visit into a return visit

Let customers collect points, come back more often, and help your business grow, with zero friction for staff or POS systems.

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