25x
Acquiring a new customer can cost up to 25 times more than keeping one. (Bain & Company)
The membership platform for modern commerce
Know who buys, what they buy, and why they come back. LoyX gives businesses the member intelligence and loyalty tools to turn one-time visits into lifetime value.
Loyalty isn't broken. The data is.
Most loyalty tools fragment the very thing they're meant to unify. Plastic stamp cards. Single-brand apps no one keeps installed. "Personalised" emails built on guesswork.
The result: transactions without context, and merchants without a relationship.
LoyX starts from a different premise: when identification is effortless, loyalty becomes meaningful.
A membership platform, not another loyalty program.
LoyX fits where the business is today, whether that's day one or decade ten.
Starting from scratch
A complete loyalty program: points, stamps, campaigns, automations. Live in a day.
Already have a system
A polished member surface ("My Account") on top of your existing points engine. The backend stays. The experience improves.
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From sign-up to insight, in one platform
LoyX surfaces the questions merchants actually ask: which customers are worth reactivating, which products drive return visits, which segments are quietly leaving. Every answer is one tap away.
Built around your business
Design the member experience that fits your business.
Points or stamps
Custom rewards
Live in a day
Collect the data you need
GDPR-compliant by default
Multi-location ready
Campaigns that run themselves
Automated campaigns built on real purchase data.
Welcome coupons
Birthday rewards
Campaign notifications
Previously bought, now on sale
Favourite product in campaign
Time to restock
Reach the right customer at the right moment
Segment by behaviour and send offers that actually feel relevant.
SMS
In-app push notifications
Custom sender ID
Opt-in/opt-out management
Understand your customers for real
See who they are and what drives them back.
AI-driven segmentation
360° customer profiles
Visit patterns
Campaign performance
Churn rate
Product demand by demographic
Built for the people behind every purchase
See your entire customer base at a glance. Every number is clickable, revealing the people behind it. Members are grouped automatically by behaviour: new, loyal, slipping away, inactive, churn.
How it works
01
Identify the customer at checkout
The customer shows their QR code. You scan. Done.
02
Reward automatically
Points, stamps, and offers update instantly. No manual steps.
03
Learn what drives return visits
See patterns, segment by behaviour, act on real data.
What the customer experience looks like.
This is the experience you're giving them, not another app you're asking them to download. Customers want simplicity. They want to feel recognised without signing up everywhere or keeping track of multiple accounts.
With LoyX, they use one profile to connect with every brand they care about. Rewards stay organised, history is easy to follow, and joining new programs takes seconds.
In the app, members see:
Points balance
All personal offers
Membership program and rules
Digital purchase history
Current campaigns
Discounted products
GDPR-native. Nordic-first.
Designed for the regulatory environment we operate in, not retrofitted to it.
GDPR compliance built in from day one
No customer data sold or shared with third parties
Swedish platform. European data residency.
Start simple. Integrate when you're ready.
One platform. Unlimited possibilities.
No integration needed.
Use the LoyX Business app to grant points and stamps manually.
Open POS?
Connect via API for real-time transaction data and deeper insights.
Support included.
Free onboarding guidance for the first 90 days.
The economics of retention.
The math has been clear for decades. The tooling has finally caught up.
+67%
Loyal customers spend 67% more per transaction on average. (Harvard Business Review)
+95%
A 5% increase in retention can boost profit by up to 95%. (Bain & Company)
